The Splendor of the Japanese Countryside

 Nestled among the mountains of North-eastern Japan, and far from the bustling neon lights of Tokyo and Osaka is the region of Tohoku.  

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Virtually untouched by foreign tourism, this region remains pristine and overflowing with hidden gems to discover.  Come explore our side of Japan. 

Featured Articles

Yamabushi Training
Jichi-in Temple
The Ken Domon Museum of Photography
Maiko Performances
Sake Tasting in Tsuruoka
Sample from a selection of some of the Shonai Region's finest Sake.
Sakata City
Explore the historic port city of Sakata.
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Discover The Hidden Japan

Leisure

Lovely and easy to access cultural sightseeing locations

Nature and Outdoors

Discover pristine natural beauty and adventure 

Festivals and Events

Experience the charming and amazing events of Yamagata 

Tours and Experiences

Browse a variety of cultural and outdoor experiences made in special collaboration with the many amazing locals of the Japanese countryside.

Discover the Spiritual Wonders of the Yamabushi Mountain Monks

Immerse yourself in the ancient rituals and traditions of the Yamabushi Monks of the Three Sacred Mountains of Dewa

Rental Cars

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