Your Guide to Japan's Hidden Gems

 Nestled among the mountains of North-eastern Japan, and far from the bustling neon lights of Tokyo and Osaka is the region of Tohoku.  

Virtually untouched by foreign tourism, this region remains pristine and overflowing with hidden gems to discover.  Come explore our side of Japan. 

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Discover The Hidden Japan


Lovely and easy to access cultural sightseeing locations

Nature and Outdoors

Discover pristine natural beauty and adventure 

Festivals and Events

Experience the charming and amazing events of Yamagata 

Tours and Experiences

Browse a variety of cultural and outdoor experiences made in special collaboration with the many amazing locals of the Japanese countryside.


Farmer Homestay Programs in Tsuruoka

Spend the night at a farmers home in Tsuruoka City before harvesting and cooking traditional crops together the next morning.

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