We at The Hidden Japan are a team of Japanese and American travel agents based in Yamagata Prefecture with the goal of helping tourists get off the crowded tourism routes of Tokyo, Kyoto, and Osaka. With over 7 years of operation, we specialize in tours and experiences focused on linking travelers with locals and deep experiences.
We operate tours and experiences across Japan and are proud to be a member of the international tour community here with connections to other like-minded small travel agencies all over the country.
Our agency also creates customized tour packages planned by one our local experts. Each plan begins with a video call and are made specifically to your interests and needs.
Take a look at our latest tours and experiences!
The Uesugi Festival commemorates the samurai clan who once ruled Yonezawa. The main event is a reenactment of the Battle of Kawanakajima. Join the fight as a member of the Takeda or Uesugi forces in a special one-day tour.
Experience Japan as only the locals do as a performer in one of Tohoku’s big three parades. This 2 night tour gives you the chance to not only watch, but take part in the festival itself. This trip includes two nights at a central Yamagata hotel, a dedicated interpreter, a private dance lesson with a local instructor, costume rental, kimono dressing, hair and make-up, tabi, and zori sandals for the event on the evening of the 5th.
A 5-day, 4-night private tour to experience the best of cuisine and craftsmanship in the Uetsu area of Japan. Observe and experience techniques for making outstanding kitchenware of the master craftsmen of Tsubame-Sanjo and enjoy cooking and dining experiences with chefs of Tsuruoka City, a UNESCO Creative City of Gastronomy.
In these carefully curated tour packages, enjoy the cultural and culinary highlights of port town Sakata, easily accessible via JR East’s scenic Uetsu Main Line.
From Niigata to Yamagata, experience the charm and beauty of traditions of craftsmanship in the Uetsu region of Japan. Experience Japan’s “monozukuri” tradition for yourself while learning about the history and charm of creation in each area.
The Hidden Japan is a nationally licensed travel agency specializing in deep Japan experiences and custom tour crafting. Our goal is to help local communities across Japan to connect with travelers like yourself.
We offer a range of package tours and individual experiences with a carefully curated and constantly changing menu of offerings. Our programs put an emphasis on interaction with locals and deep Japan experiences.
We started as a travel blog introducing the splendor of the countryside regions of Japan. Explore our site for some of the many destinations and experiences available off the beaten path.
