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The Impact of COVID-19 on the Japanese Countryside


While confirmed cases of COVID-19 remain well below 100 across Yamagata, the economic impact of this crisis threatens to deal an economic shock that this struggling region is ill prepared for.


Despite having a heavily aged population and very limited capacity within its major hospitals, the countryside region of Yamagata Prefecture has managed to keep its cases under control thanks to contact tracing and other social distancing measures.


However, the vulnerability of its local economy is not within its control.

The Shonai Region of Yamagata

The greatest economic hardship that Yamagata faces is its fragile hotel and ryokan industry.


Most of the accommodations here are family owned and many were struggling to get by each year due to declining Japanese tourists numbers brought on by Japan's declining population. Unlike major corporations, these families do not have the buffer to weather out a prolonged hiatus and already have been devastated by losing revenue from the Golden Week holidays.


Each week that this crisis drags on pushes these struggling venues closer and closer to the brink.


It is also an unfortunate fact that countryside municipalities are not flush with cash like major cities and are very limited in their ability to support these businesses.

A traditional tatami room in a ryokan (traditional Japanese inn)

Many of these venues date back many decades or even centuries and a loss of these hotels and inns would be an insurmountable loss to the culture and character of this region.


Gone would be the charming Japanese style inns and hotels maintaining the historic allure of a bygone era.


All that would be left would be soulless business hotels located close to the train stations offering robot like service.



What Can be Done


The lodging industry will come out of this crisis battered, fragile, and in desperate need of immediate support that the government alone cannot provide. These small venues will need an immediate influx of tourists to support them and get them back on their feet.


We would like to spread a message to visitors considering visiting Japan once this crisis is over to make a special effort to venture out to countryside regions and stay in family-owned hotels like local hotels, ryokans, and even temple lodging.


Not only will you be treated to wonderful hospitality, delicious food, and the benefit of being able to stay in beautiful remote locations; you will actively be saving these local economies at the same time.


What We will Do


We would be happy to help visitors find local lodging accommodations and would even be happy to help bridge the language barrier between the venues.


If you have other questions or need other assistance to make your trip possible then please also feel free to contact us.


We would be happy to do this for you for free.


It is the least we can do to give back to the region which has supported us so much over our two years of operation and given such wonderful experiences to our tour groups.


Please do not hesitate to contact us if you need help!


Contact Us


Written by Derek Yamashita



Derek is a co-founder of The Hidden Japan and moved to Yamagata from Los Angeles after graduating from UCSB.


He is a passionate photographer, cyclist, and tour guide who loves to share his love for the rural side of Japan with guests.


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